Friday, February 12, 2010

False product advertisement?

do you think most products are false in their descriptions? for some reason i always come upon that discovery. whenever i buy bodywash or soap that says its supposed to moisturize my skin, it always leaves it dry and gross. whenever i buy products that say they will make my hair soft and shiny-they don't. i buy shaving cream that says it will prevent nicks and irritations and will make my skin smooth but i still get razorburn and my legs itch after shaving. i buy products that are supposed to be 'good' and are somewhat expensive. anyone has encountered this problem or has any idea why these products never live up to their promise?False product advertisement?
Its a very rare product indeed that lives up to


its claims. The reason: Money.


When it comes to consumer products like soaps,


shampoos, creams, etc., the truth is that every product is pretty much like every other one. They


usually do a fair job, but most of what you are paying for with a product is the container and the marketing cost. The actual raw material costs are


inconsequential for most of these products. And


what are the raw materials? The cheapest possible things they can find. In fact, the term


';new and improved'; has actually come to mean


';cheaper and worse';.


They are really selling dreams in a bottle. And boy, people are willing to spend almost anything on that! Since none of these products are regulated by the government as to claims, they can pretty much claim anything they want. Unless the product is a drug. Then you must back up any claims with scientific evidence.





The same scheme applies to just about everything. Household laundry detergents, cleaners, car wax, fertilizer,gasoline, insecticide, dish washing liquid, televisions, etc. Very tiny differences in ingredients or components are blown up way out of proportion to their actual benefits, just for an angle on marketing, to try and get that little extra bit of the consumer dollar.


How to fight back? Check out independent sources that compare products side by side, such as Consumer Reports. Rely on word of mouth, or actual consumer reviews. Don't buy into the hype.

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