Speak to the manager. If that doesn't work, contact the corporate office.
If that doesn't work, join another gym.LA Fitness False Advertisement ?
A good many businesses conduct similar practices when soliciting new customers - they offer better incentives to NEW clients than they do to existing ones. Hotels, book clubs, and record clubs are just a few of the examples that come to mind.
The best you can do, probably, is the ask to speak with the Club Manager and explain the situation. If he/she is not willing to work with you, then politely explain that you understand but that you will be looking for a new club when your membership expires.
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