1. You report them to the Better Business Bureau http://www.bbb.org which is the vanguard against false advertising
2. If the advertising seems to be a scam, you report it to the authorities starting with the Federal Trade Commission, your Attorney General's Office, etc.
3. You ignore it, knowing the lies that this product is perpetuating
4. You tell the company straight about their lies.
5. You tell the world about the false advertisement by posting your ';reveal'; in blogs and forums - making sure that other people as well will know about the false advertisement (as postings in blogs, etc. can be picked up by the search engine). What better revenge can you have when the company searches for their name in the search engines and find your negative comments alongside their corporate website?
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